With an electronic mailing list, you’ll be able to send out the same message to separate recipients at the same time. The list is a collection of their email addresses, so if you send out a single message to the mailing list’s address, email@example.com – for instance, it’ll be redirected automatically to all the mailing list subscribers instantaneously. Usually, people need to subscribe to such a list, but sometimes email addresses can be added manually too, depending on the software program that is being used to manage the mailing list. You can use the mailing list feature to reach potential or active customers and to send them notifications, brand-new offers and other types of info on a periodic basis. This will show your desire to stay in touch with them and will boost the reputation of your site.