Site visitor stats are a fundamental part of any web hosting service. The number of people that have been to your site can provide you with more details regarding how it's performing and will tell you if you need to work on improving it. Normally the web stats for a site include the daily and the monthly visits (unique and reloads), the most visited webpages and the referrer sites, so if you notice that certain web pages are getting significantly less traffic than others, you can consider making them more captivating to the visitors to use the entire potential of your site. In case you are advertising online, you'll be able to see if the cash was well-invested or not, since the web statistics in most cases offer info about third-party websites and search engines that refer visitors to your website. Having comprehensive and correct stats can help you improve your Internet site and plan your marketing strategies better, so as to get more customers.